With the second season of the Big3 League just roughly two weeks away, Ice Cube reprised his role as Craig from the classic film Friday for a new commercial spot. Cube told the LA Times that he came up with the idea for the clip when he learned what night the network planned to air Big3 games.
“Any time I hear the word ‘Friday,’ I just start thinking of the whole cast,” Cube said in his dressing room after filming wrapped. “I thought it would be really cool if we did a promo that kind of paid homage to [the movie] and teasing people for the next ‘Friday’ for when we start shooting that. It was the right synergy.”
To make it happen, Cube called up the original cast members Mike Epps aka Day-Day and John Witherspoon, better known as Mr. Jones. Check out the clip above.
In April, Adidas and the Big3 announced a multi-year partnership that will see Big3 team outfitted in Adidas gear for the next three seasons. Adidas also became the league’s official outfitter, manufacturing jerseys for players along with additional apparel including hoodies and tees for fans.