With the help of Oakland Raiders running back Marshawn Lynch, Skittles rolled out a new campaign to introduce their latest product “Sweet Heat.” The new spicier version of the classic sugary sweets was taste tested in a senior living community.
In the video, first shared by ESPN’s Darren Rovell, Lynch playfully discusses Sweet Heat Skittles with several seniors who are trying the candy for the first time. He also power-walks with a group of retirees, tools around in a Skittles-branded golf cart, does a little cardio-dancing and attempts to play pickleball. See the video above.
Sweet Heat Skittles flavors will include: Sizzlin’ Strawberry, Fiery Watermelon, Blazin’ Mango, Flamin’ Orange and Lemon Spark.