The Weeknd has cut ties with H&M over a racially insensitive advertisement showing a black child wearing a hoodie emblazoned with “Coolest Monkey in the Jungle.” While some argued the brand didn’t mean offense with the pairing, others called for a boycott and said the company should’ve have known better.
H&M apologized and removed the image from its website but the damage is already done.
Now, one of the brand’s most famous faces is breaking all ties. On Monday (Jan. 8), The Weeknd — who has twice collaborated with H&M and performed at its Spring 2017 fashion show—took to Twitter to denounce the brand.
“Woke up this morning shocked and embarrassed by this photo,” The Weeknd wrote. “I’m deeply offended and will not be working with H&M anymore.”
As previously noted, this isn’t the first time H&M has been accused of racial insensitivity. A couple of years ago the company’s South Africa division was criticized for not featuring black models in its advertisement campaigns.
— The Weeknd (@theweeknd) January 8, 2018