After dropping his latest album Mr. Davis last week, Gucci Man has been officially introduced as the face of Reebok’s latest ad campaign, showing off a stylish set of their Workout Plus EG sneakers.
“We are excited to welcome Gucci Mane to the Reebok family,” Todd Krinsky, General Manager, Reebok Classic said in a press statement on Monday (Oct. 16). “Gucci Mane has a deep heritage in music and lifestyle and natural ties to the Workout. We look forward to working together on the upcoming campaign.”
Gucci spoke on the new partnership as well, saying, “It’s really exciting to be part of the Reebok fam and get the opportunity to star in my own campaign. I’ve been a big fan of Reebok since day one, and the Workout is one of my favorite styles because of its look and long heritage, especially in Atlanta and the South. It’s a style that’s stood the test of time and I’m excited to put my own take on it through this campaign.”
The Workout Plus EG will be sold for $85 at Jimmy Jazz and Reebok.com. They will be available in five colorways.
In other Gucci Mane related news, the Atlanta rapper and his soon-to-be bride Keyshia Ka’oi re are set to get married on Tuesday in a live television special on BET dubbed Gucci Mane and Keyshia Ka’Oir: The Mane Event.