Maggie Anderson Speaks About Her Experience ‘Buying Black’ For An Entire Year

Margarita Anderson and her family made history and dominated headlines as national media covered their year-long stand living exclusively off Black businesses, professionals, and products for an entire year. This first-ever real-life case study in self-help economics was called The Empowerment Experiment (EE). Their experiment resulted in a landmark study conducted by Northwestern University’s Kellogg School of Business which proved with the data from the Anderson’s journey how incremental support of Black businesses can rescue the Black community and improve the American economy as a whole.

Margarita has a BA in Political Science from Emory University; and earned a Juris Doctor (JD) and Masters of Business Administration (MBA) from the University of Chicago, where President Barack Obama was her law professor and mentor. Before the experiment, she was an aide to civil rights icon, Congressman John Lewis, the speechwriter for the Mayor of Atlanta, a corporate strategy executive at McDonald’s Corporation, and a strategy consultant.

Watch: Maggie Anderson ‘Black on Black Economics’

Since the experiment, Margarita has become the face of a conscious consumerism movement uniting consumers and corporations of all kinds, and the quality Black businesses that can rescue struggling communities and provide role models to Black youth. A sought-after speaker, she tours the country inspiring more consumer and corporate engagement of Black professionals and firms. Margarita uses her growing platform to increase awareness about economic inequalities that starve Black neighborhoods and deny Black businesses, and how proactive support of Black businesses can create jobs, curb crime, and improve the American economy.

Maggie is also the author of the critically acclaimed book about EE, Our Black Year. Publishers Weekly called it “Dynamite!” and “an effective probe into how African Americans spend so much money that overwhelmingly leaves their communities.”